This is quite a good article about why SMEs are developing apps in droves. Published in Forbes Magazine in mid 2015, it explores how businesses interact with their customers – be it the corner coffee shop or the beauty spa downtown. These companies are ahead of the game when it comes to taking their marketing to the next level.
In case you are still not sure why anyone would want to build their own mobile platform, here are the top seven benefits of going down this path sooner rather than later. Read it here.