Businesses of every size know that having a website is no longer optional. However with 94% of smartphone users looking for information on their devices and 70% of them resulting in a purchase, is just having a website enough?the experts say NO. Let’s look at 5 areas a mobile app can benefit your business:
1. Instant Connection With Customers
Whether it’s existing customers or hot prospects, only people who are genuinely interested in your business will download your app. Keep interest high by frequently sending out messages (aka push notifications) linked to content your audience is interested in. As you may already know, open rates of instant messages are hovering around 95% compared with email open rates which are significantly lower.
No matter the category of business you’re in, effective communication should form a large part of your app usage for maximum engagement.
2. Boost Revenue
Send out offers and information about new products or app-only specials. Remember that your audience wants to hear from you but not to have constant advertising rammed down their throats. Crafting your messaging and content in an engaging and helpful manner plays an important part in keeping your customers informed and loyal.
Make use of the coupon system to reward customers’ loyalty and keep them coming back for more!
Remember, on average you have a 5-20% chance of selling to a new prospect which jumps dramatically to 60-70% for existing customers.
3. Highlight Case Studies
Showcase your work by highlighting examples of what you do, with real life case studies. Some businesses suit this more than others but even sandwich shops can do this if they put their mind to it. For example, Subway™ highlights people who have lost weight by eating Subway™ low fat subs. Think about how you can adapt this approach to YOUR customers.
4. Keep Customers By Providing Superior Service
Research shows one of the main reasons businesses lose customers isn’t because of competitor pricing but rather due to poor or non-existent customer service. Research also shows almost 90% of people are willing to spend more with businesses that they believe provide better customer service, preferably with a personal touch.
Use messaging to keep your audience informed and in the know. Try to write from a personal perspective and try to help your audience with what’s relevant to them.
5. Educate Your Audience
Educating your audience about your products and services create desire. You also demonstrate why they should want to buy from you.